Flow Health Biosecurity OS

Flow Health's clients

Date

2021 – 2023

Location

USA (Remote)

Services

Product Design UX Strategy Data Visualization

Role

Senior Product Designer (Solo, End-to-End)

End Users

Health & Safety executives at Disney, Netflix, JPMorgan

Platform

Web App (HIPAA-Compliant) + Native Mobile + Internal Tools

The Brief

The Client

Flow Health is a laboratory network providing exclusive health management for the world's biggest employers — Hollywood Studios and Wall Street Banks.

The Challenge

During the pandemic, giants like Netflix and JPMorgan needed to manage the biological status of thousands of employees daily. They were drowning in "Spreadsheet Hell" — manual Excel files and disconnected PDFs. A single missed "Positive" result could shut down a movie set, costing clients $1M+ per day.

The Mission

To build a "Biosecurity Command Center" — a premium, HIPAA-compliant portal where managers could track safety risks in real-time. The UI became the key asset in securing exclusive multimillion-dollar contracts.

My Role

Product Design (Solo)

Solo designer responsible for the entire user experience — from discovery through enterprise deployment. Designed for an audience of VIP executives at Disney, Netflix, and JPMorgan.

Data Visualization

Translated complex medical data into scannable dashboards using a strict Traffic Light (Red/Yellow/Green) triage system for instant Go/No-Go decisions.

The Proxy Loop

With zero direct user access due to HIPAA/NDA constraints, I turned Sales Objections into requirements by building High-Fidelity Prototypes for every client meeting.

Information Architecture

Designed a flexible nested hierarchy (Organization → Production → Crew → Employee) enabling Micro-Quarantines without shutting down entire productions.

02 / System Logic

Healthcare Manager Flow

The daily workflow of a Healthcare Manager — from morning triage through compliance checks to end-of-day reporting. Every node represents a real screen or system action.

The Solution

Four Layers of Defense

I designed the platform as four interconnected modules — a Traffic Light Command Center for instant triage, a Vaccination Matrix for compliance tracking, a Production Hierarchy for enterprise structure, and an Inventory Loop for logistics.

Layer A / Cognitive Load Management

The "Traffic Light" Command Center

Executives don't have time to read medical reports. They need a triaged signal: Go / No-Go / Retest. I designed the dashboard for scanning, not reading.

Red (Positive): Critical Alert. Immediate Isolation.

Yellow (Risk): Inconclusive / Retest needed.

Green (Cleared): Safe to work.

Layer B / Complex Data Visualization

The "Split-View" Vaccination Matrix

Tracking compliance was the hardest UX challenge. We had to reconcile Past Reality (Lab Results) with Future Requirements (Protocols).

I designed a specialized Dual-Pane Data Grid: Left Side shows verified doses and dates (what happened), Right Side shows upcoming deadlines and booster windows (what needs to happen). Managers could spot "Compliance Gaps" weeks before they became a problem.

Layer C / Information Architecture

The Production Hierarchy

Enterprise structures are messy. A studio isn't a flat list. I designed a flexible hierarchy system enabling Micro-Quarantines — isolating a specific Camera Crew without shutting down an entire production.

Organization →

Production (Movie Title) →

Crew (Stunt Team) →

Employee

Layer D / Service Design

The Inventory Loop

Safety extends beyond software. I designed an internal E-commerce Module for Home Test Kits with Smart Restocking — a dashboard tracking the "Burn Rate" of kits at specific locations, predicting shortages before they happened.

Mobile-First Companion

Fully Functional Mobile App

The desktop workflow was mirrored in a native mobile experience so field managers and on-set medics could view results and manage compliance from anywhere on the production lot.

Test Results

Practices

Practices Detail

Patient Results

Kit Orders

Results Filters

Key Challenges

The "Panic Threshold"

Cognitive Ergonomics

Conflict

Health Executives aren't doctors — they are stressed managers making multimillion-dollar decisions under pressure. Showing them raw medical metadata (PCR cycles, viral loads) created "Analysis Paralysis" and increased the risk of costly mistakes.

Solution

I designed based on "Cognitive Triage." I hid 90% of the medical data, enforcing a strict traffic-light triage. The UI doesn't just display data; it interprets it, forcing an instant "Go/No-Go" decision.

Result

Cut the go/no-go decision from minutes of reading lab data to a single glance.

Designing in the Dark

Zero-Access Research

Conflict

Due to strict HIPAA privacy laws and VIP NDAs, I had zero direct access to end-users. I couldn't interview a Netflix producer or install analytics trackers on sensitive medical data. Traditional UX research was impossible.

Solution

I turned the constraint into a process. I treated the CEO and PM as "User Proxies," building High-Fidelity Prototypes for every sales meeting. Stakeholders demoed these to Disney execs — their questions became my next sprint's requirements. Every design decision was filtered through HIPAA constraints — role-based access, audit trails, and data minimization were core UX principles from day one.

Result

Transformed a research limitation into a competitive advantage: the premium, "Apple-like" aesthetic became the main differentiator against legacy competitors.

The "Fractal" Hierarchy

Enterprise Architecture

Conflict

A Hollywood studio isn't a flat list of employees. It's a deep, chaotic tree: Studio → Production → Unit A → Stunt Team. A flat list meant that one positive case looked like a disaster for the whole company, causing unnecessary shutdowns.

Solution

I designed a Recursive "Micro-Quarantine" Model. The navigation allows managers to drill down and isolate a specific node (e.g., "Camera Crew B") without locking down the entire production branch.

Result

Enabled Precision Risk Management, saving clients millions in potential downtime costs.

Results

50K+

Records managed

Employee records across Hollywood studios and Fortune 500 companies, with real-time search and instant triage over them.

Reflection

This project proved that design is a business weapon. In a market where competitors offered clunky legacy portals, the premium UX became the primary differentiator that closed deals with Disney, Netflix, and JPMorgan. I designed not just an interface, but a Biosecurity Operating System where a single pixel error could cost a client a million dollars.

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